Everyone remembers a time when MTV was the first and last word in pop culture, but times have changed. The Moon Man can only catch back up with pop culture by going digital native.
Introducing M.TV, the MTV livestream on Twitch.
The Digital Campaign
M.TV is making its digital presence known by going where people live their digital lives. From prowling for hot new singles on dating apps to connecting with prospective followers. The Moon Man will be M.TV’s online avatar, adopting the customs and tropes of every platform he joins.
Programming
M.TV isn’t just putting old MTV shows online. We’re reimagining iconic programming for a digital age and creating exciting new shows to play into the strengths of our new digital medium.
M.TV is taking the intimate acoustic performance series and paring it down to the bare essentials and broadcasting it live.
Rebooting of MTV's acclaimed reality docu-series updated to speak to the concerns of a new generation.
Integrating live voting in Twitch chat into the classic, music video battle royale, the contest never stops!
Bringing out classics and new originals with interviews from cast and crew hosted live every Saturday night!
Partnering with SoundCloud, we're taking MTV Push will highlight up-and-comers from the digital grassroots.
No Strings Attached
Life without a high-speed connection is like being a fish out of water. M.TV is bringing good, clean, and public wifi-on-a-truck to places that need it, no strings attached. Do schoolwork, attend meetings, or just watch M.TV streaming straight out of our fleet of Mass Transmit Vehicles, better known as the… MTVs.
Say What? VR Karaoke
MTV is opening up the Say What? Karaoke Bar — location: anywhere. Just grab a set of VR goggles and dive into a VRChat instance to sing your heart out in front of a live crowd of virtual bar patrons. If you don’t have a VR setup of your own, you can go to any M.TV partner karaoke lounge to plug in with a headset shaped like the iconic Moon Man helmet.
MTVIP
M.TV isn’t just MTV on the internet, it’s MTV connecting the dots between the digital and the physical worlds. Earn digital MTVIP badges by watching the M.TV stream and gain early access to M.TV live events. Grab front row tickets to the VMAs or join the intimate atmosphere at an Un.Plugged concert. Make sure you’re always live in the moment, no matter how you connect with M.TV.
Copywriter: Joshua Kim